Joel Gascoigne
Joel Gascoigne

Founder CEO, Buffer

About Newsletter Notes

Welcome to my personal writing space for learning in public.

About Newsletter Notes
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Articles culture · 18
  • culture
    Article

    Build Week at Buffer: What it is and how we’re approaching it

    Note: this was originally posted on the Buffer blog. We’ve dedicated the week of August 22nd to a brand new internal initiative called Build Week. We’ll all be putting aside our regular work for a...

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    9 min read
    August 21, 2022
  • culture
    Article

    Our vision for location-independent salaries at Buffer

    Note: this was originally posted on the Buffer blog. I’m happy to share that we’ve established a long-term goal that salaries at Buffer will not be based on location. We made our first step towards...

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    10 min read
    February 25, 2022
  • Article

    Snowmelt meetings

    “When spring comes, snow melts first at the periphery, because that is where it is most exposed” - Andy Grove This quote comes from Andy Grove, Intel’s former CEO, and which I was reminded of in the...

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    3 min readculture
    May 25, 2020
  • Article

    We’re trying a 4-day workweek for the month of May

    Note: this was originally posted on the Buffer blog. For the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team. We’re in a period of time where...

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    4 min readculture
    May 5, 2020
  • culture
    Article

    The power of company retreats: Thoughts after the 8th Buffer retreat

    By now we have a fairly long history of doing retreats at Buffer. We’re now a 75 person team, and we just wrapped up our 8th company retreat in Madrid, Spain. Here’s a quick history of retreat...

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    6 min read
    March 9, 2017
  • culture
    Article

    The top reason we haven’t sold our startup

    We’ve been lucky at Buffer to receive a number of acquisition offers along our journey so far. When I mention this to people, a key question that often comes up is “how did you decide not to sell?”....

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    3 min read
    January 13, 2015
  • culture
    Article

    Why I don't shield my team from bad news

    I think there's an interesting concept that's prevalent, which I believe could actually be quite dangerous. It's the idea that as a CEO or executive of a company, you need to shield your team from bad...

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    3 min read
    December 11, 2014
  • culture
    Article

    50 books that transformed my business and my life

    As a teenager I had a period of many years where I stopped reading books completely. I even remember a time where I couldn't imagine reading books at all. After I graduated and started to be...

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    33 min read
    December 2, 2014
  • culture
    Article

    Why we have a core value of transparency at our startup, and why the reasons don't matter

    Since the beginning of Buffer, we've always shared all of our learnings and failures. Over time this developed into a more defined goal and principle as part of the values of the company. Since we...

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    7 min read
    September 21, 2014
  • culture
    Article

    Why we go on international retreats 3 times a year with our startup

    One of the most exciting parts of the culture we’ve developed at Buffer for me is our international retreats. It’s also potentially something we’ve not shared that much about and can be misunderstood,...

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    5 min read
    March 9, 2014
  • culture
    Article

    What it's really like to grow a team when you're focused on culture-fit

    It’s often interesting to look back and think about how much I’ve learned in the past year or two. Especially areas where I almost had no understanding at all. Company culture is one of those areas....

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    3 min read
    February 23, 2014
  • culture
    Article

    How we handle team emails at our startup: Defaulting to transparency

    It’s an exciting time for Buffer. Toby Osbourn just joined and we’re now 16 people. Toby joined us as a Backend Hacker, and he’s been a joy to work with so far. Within just a few days we can all feel...

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    5 min read
    December 5, 2013
  • culture
    Article

    What no one talks about when building a team: Letting people go

    One of the things I enjoy most about building a company is to focus on culture, and to think about how we can create a team which is a joy to be part of. A large part of this is creating a set of...

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    5 min read
    September 17, 2013
  • culture
    Article

    Coaching and feedback within startups

    I’ve written in the past about the evolution of our culture at Buffer. One of the things we started to do at around 6-7 people as part of the culture is that everyone has a 1:1 session with either...

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    5 min read
    July 14, 2013
  • culture
    Article

    Why I'm going to Hawaii with my co-founder

    My co-founder Leo and I are headed to Hawaii tomorrow morning for a 10 day trip. I just emailed the team, and I thought in line with one of our core values of defaulting to transparency, it might be...

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    2 min read
    March 2, 2013
  • culture
    Article

    Expert of nothing

    One of the most interesting and simultaneously challenging realizations I’ve had is that as a founder, especially the CEO, you essentially have chosen to never become an expert of anything. Oh, and if...

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    4 min read
    February 11, 2013
  • culture
    Article

    The evolution of culture at a startup

    It’s now 2 years since I launched Buffer, and the company has grown from just myself (working from my bedroom) to a team of 7. In the last few months, I’ve been thinking a lot about culture and asking...

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    5 min read
    December 10, 2012
  • culture
    Article

    An invitation to come and hack on Buffer

    The last two years have been truly incredible. What started in my bedroom in the UK has taken us across the world to San Francisco, Hong Kong, Tokyo and Tel Aviv. I’m now lucky enough to work with a...

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    3 min read
    September 3, 2012