§ Buffer thoughts and decisions

Up: § Notes Index

This is my Outline Note for Buffer thoughts and decisions. Relatedly, the § Business philosophies note lists my overall business philosophies written in a way that isn’t Buffer specific, but can of course mention Buffer. There are notes that make sense in both sections, too.

About Buffer

• Buffer vision
• Buffer mission
• 2023 strategic focuses
• Ownership of Buffer
• § Compensation at Buffer

Shareholder Communications

• § 2023 Shareholder Letter Index

Leadership

• § Performance reviews
  • My performance review workflow
• § 1-1 meetings
• The leadership group at Buffer
• The importance of developing a broader leadership group as you scale
• Ways we help the leadership group connect and contribute at Buffer
• § Leadership Roundtables

Strategy

• Operating Principles
• Ownership and Control
• Profitability is essential to Buffer
• Build, optimize, innovate - tilting more towards innovation in 2022
• Opportunities to have heart
• ■ The ambition of being small, efficient, and rewarded
• ■ Buffer’s strategy journey
• ■ How we transformed Buffer to be accountable to customers

Culture

• ■ The theme of freedom and quality of life improvement in the Buffer culture

Product

• My thoughts on incentives for customer research
• The Alpha phase at Buffer

Market trends

• Twitter since Elon
• ■ Innovation in the social media management space
• § The significance of Bluesky and decentralized social media

Stubs

• ■ Shareholder letters