§ 2023 Shareholder Letter Index

Up: § 2023 Shareholder Letter Index Dear Buffer shareholders and community, 2023 was a turnaround year for Buffer by a variety of …

Up: § 2023 Shareholder Letter Index A key change we made was to get back into “build mode” as a company. We had slipped into maint…

Up: § 2023 Shareholder Letter Index I've challenged myself to think about the team size from first principles. In other words, ref…

Up: § 2023 Shareholder Letter Index Reference: Buffer annual results 2019-2023 We ended 2023 with $1,495,870 in MRR, or $17,950,44…

Up: § 2023 Shareholder Letter Index In the second half of 2023, I established Buffer’s Operating Principles. These are principles …

Up: § 2023 Shareholder Letter Index It’s valuable to focus on leading indicators, as by definition, they will indicate that improv…

Up: § 2023 Shareholder Letter Index As of the end of 2023, Buffer’s ownership break down is as follows: Founder CEO: 57.12% of iss…

Up: § 2023 Shareholder Letter Index Reference: Q2 2023 Reflection, Shareholder update, June 2023 Delving into our results by quart…

Up: § 2023 Shareholder Letter Index 2023 has truly been a turnaround year for Buffer. I’m so grateful to the team for the passion,…

Up: § 2023 Shareholder Letter Index Dogfooding is the term used to describe using your own product. With our down-market focus, we…

Up: § 2023 Shareholder Letter Index The simplest way to describe our current overall strategy is “down and wide.” By “down,” I mea…

Up: § 2023 Shareholder Letter Index To succeed in our down-market shift and our goals to be a much more widespread product, we nee…

Up: § 2023 Shareholder Letter Index There’s a lot of conflicting advice out there on how to approach freemium and whether to have …

Up: § 2023 Shareholder Letter Index Given the clarity of our strategy and our cultural DNA, I have spent some time reflecting on t…

Up: § 2023 Shareholder Letter Index We’ve long been focused on remaining independent as a company. This has brought a variety of a…

Up: § 2023 Shareholder Letter Index For a 13 year old product and company, tech and organizational / process debt is a given. In t…

Up: § 2023 Shareholder Letter Index Buffer is at a pivotal moment in time in the transition of our pricing and packaging model. In…

Up: § 2023 Shareholder Letter Index To serve the down market segment of creators, entrepreneurs, and small businesses successfully…

Up: § 2023 Shareholder Letter Index Over the years, Buffer become fairly slow moving. This was true both in terms of what we built…

Up: § 2023 Shareholder Letter Index We couldn’t be more excited to meet in person in Cancún, Mexico as a whole company in early 20…

Up: § 2023 Shareholder Letter Index We’ve now weathered several years of declines, all while clarifying our strategy and the custo…

Up: § 2023 Shareholder Letter Index Throughout 2023 we systematically raised the bar for what we put out there and accordingly rai…

Up: § 2023 Shareholder Letter Index One of our key efforts in going down-market and significantly increasing the number of people …

Up: § 2023 Shareholder Letter Index Reference: Keeping Buffer Free Buffer was founded on a love for serving entrepreneurs and smal…

Up: § 2023 Shareholder Letter Index…

Up: § 2023 Shareholder Letter Index There have been some fascinating shifts across social networks and the social media management…

Up: § Notes Index This is my Outline Note for Buffer thoughts and decisions. Relatedly, the § Business philosophies note lists my …