Opportunities to have heart

What sets us apart? What can we do that other companies cannot do? In what decisions and approaches does our independence become an advantage for us, vs our relative lesser resources compared to others in our space? A key area for me, is in having heart.

I feel strongly that I want Buffer to be known for having heart, and for doing the right thing. I’d like us to be relied upon for that.

Often, doing the right thing is being fully transparent and giving it to our customers straight. It’s not necessarily the right thing to never increase prices for customers. I fully believe it’s the right thing for us to be making these types of changes. But where we can add heart and take advantage of our unique situation vs other companies, is in our overall approach to these things.