Our opportunity

Up: § 2023 Shareholder Letter Index

We’ve now weathered several years of declines, all while clarifying our strategy and the customers we are serving and increasing our diligence and efficiency as a company. Looking ahead, I see healthy growth for us in 2024, but even more importantly, we are now set up to pursue a more significant opportunity.

Buffer has existed for 13 years now, we have over 55,000 paying customers, and we see over 80,000 new users sign up per month. We have the strength of our long-term journey so far, and we have the independence to grow Buffer into something special without short-term investor pressure. In 2023, we made a significant investment into modernizing the product and paying down our tech and org debt, to ensure that we can remain a flexible and fast-moving product and company.

With this foundation, we have the opportunity to be the most widespread product and work towards being the ubiquitous organic social media marketing (and eventually, organic marketing overall) platform for creators, entrepreneurs, and small businesses. As we work towards this larger opportunity, we will have the privilege to serve hundreds of thousands of people and help them to get their dreams off the ground. As we see this vision come to fruition, we believe that entirely new opportunities for product expansion and growth will arise.