Joel Gascoigne
Joel Gascoigne

Founder CEO, Buffer

About Newsletter Notes

Welcome to my personal writing space for learning in public.

About Newsletter Notes
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Articles productivity · 27
  • productivity
    Article

    Crafting a support network

    Sometime in late 2018, the concept of having a support network clicked for me. This was the year that I started working with Mandy, my second Executive Assistant. Caryn, who I worked with in that...

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    6 min read
    January 3, 2021
  • Article

    My morning routine as a remote CEO and why it’s always changing

    Note: this was originally posted on the Buffer blog. Working remotely and having the opportunity to work from home, coffee shops, coworking spaces, or wherever else I might feel the most productive,...

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    5 min readproductivity
    May 21, 2018
  • productivity
    Article

    Experimenting with a 7 day work week

    For the first two weeks of last month, I religiously tried to follow a new routine I created for myself: a 7 day work week routine. The idea was quite simple: I would work 7 days a week, rest 7 days a...

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    6 min read
    June 10, 2013
  • productivity
    Article

    When creating new habits, let yourself be sloppy

    "Don’t let perfect be the enemy of good" - Gretchen Ruben One thing I have realized for myself, is that although I have an existing solid routine of great habits, I often expect that a new habit will...

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    2 min read
    February 27, 2013
  • productivity
    Article

    The evening walk

    A few weeks ago I restarted one of my favorite habits: a daily evening walk. I want to share a couple of reasons why I love this habit so much, and how I recommend starting it if you find that you...

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    4 min read
    February 3, 2013
  • productivity
    Article

    What is failure for you?

    One thing I realised over the holiday period is that my definition of failure in a couple of things had changed considerably since the year before. In particular, in the year of 2012 I built up my gym...

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    3 min read
    January 11, 2013
  • productivity
    Article

    Two important and often overlooked aspects of creating a lasting morning routine

    "Those that get up at 5am rule the world" - Robin Sharma Those who know me, know that I love my morning routine. I’m always making adjustments to it, and at its core it revolves around waking up early...

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    5 min read
    December 31, 2012
  • productivity
    Article

    How to get more replies to the emails you send: be specific

    "We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate." - Seth Godin It’s...

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    3 min read
    December 23, 2012
  • productivity
    Article

    Want to create a new habit? Get ready to break it.

    "We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle I’ve been obsessed with thinking about, adjusting and building upon my habits for a long time now, and working...

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    6 min read
    November 26, 2012
  • productivity
    Article

    The Anti-Todo List

    For some time, I’ve gradually realised that my day is not only occupied by tasks from my todo list. Often, there are lots of other tasks which deserve time in my day just as much as those I have in my...

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    4 min read
    November 12, 2012
  • productivity
    Article

    5 realisations that helped me write regularly

    I was recently talking with Eytan Levit, a really interesting founder who’s had a lot of amazing experiences. We were chatting about some of his current challenges, and amongst some things to do with...

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    5 min read
    September 26, 2012
  • productivity
    Article

    Why context is so important

    I’ve had a few different experiences in the last couple of weeks which made me reach a big realisation. What I’ve discovered is that the context of any situation is very important. Hiten Shah clearly...

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    7 min read
    September 8, 2012
  • productivity
    Article

    Plan or build?

    I met with Jesse Nowlin a few days ago, a great founder who’s really hustling. We spent some time discussing his idea and I shared some of my experiences with Buffer. When we’d almost finished our 30...

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    4 min read
    July 25, 2012
  • productivity
    Article

    Want to be happy and successful? Bring happiness to others

    For the last 3 months I’ve regularly been meeting startup founders here in Hong Kong to try and help them with the biggest challenges they have. It’s been truly enjoyable and fascinating. I feel I’ve...

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    3 min read
    June 27, 2012
  • productivity
    Article

    Are you interested?

    "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." - Dale Carnegie Earlier this week I took a...

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    4 min read
    June 17, 2012
  • productivity
    Article

    What can we do right now?

    Recently there have been a few occasions at Buffer where we’ve hesitated about next steps or thought about spending longer on certain tasks. As a result of my thinking around this, I’ve started to...

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    4 min read
    June 6, 2012
  • productivity
    Article

    Why I crave mistakes

    I’ve mentioned many times before on this blog that I learned a huge amount through my previous, not so successful startup OnePage which I spent one and a half years pursuing. A lot of the reason we...

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    5 min read
    June 3, 2012
  • productivity
    Article

    The exercise habit

    This morning, my alarm sounded at precisely 5:50am. Within a few minutes, I was up and had my running shoes, shorts and a t-shirt on. Minutes later at 6am, I opened my MacBook Air, switched to the...

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    5 min read
    May 30, 2012
  • productivity
    Article

    It takes hard work. Do the hard work.

    Something I’ve been thinking about a lot recently is the idea of simply trying harder with everything I choose to spend my time on. It seems like an elusive thing, the idea of optimal focus and...

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    3 min read
    January 28, 2012
  • productivity
    Article

    Taking time to reflect

    It’s been a while since my last blog post, and I’ve recently been pondering why that may be. It’s not that I’ve been doing less than when I was regularly blogging, it’s in fact quite the opposite....

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    3 min read
    October 15, 2011
  • productivity
    Article

    I have no idea what I am doing

    I want to give a special thanks to my co-founder Leo who listened to and discussed some of these thoughts with me before I turned them into a blog post. In the last few months, and particularly the...

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    4 min read
    July 3, 2011
  • productivity
    Article

    What are you doing to feel uncomfortable?

    I believe that when you’re building a startup, it is as much about developing yourself as it is about developing your startup. This week I’ve stepped up my gym routine and managed to go to the gym...

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    4 min read
    June 5, 2011
  • productivity
    Article

    Creating a sleep ritual

    My first post on this blog was one where I pondered whether exercise is a requirement for sleep. The post was actually triggered by my inability to sleep, and I wrote it in the middle of the night....

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    4 min read
    May 8, 2011
  • productivity
    Article

    Enjoying the moment

    When I look back on the times I’ve done the most productive work on my startup, it has always been when I’ve had a great balance of work and rest. It has also been at times when I have genuinely been...

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    4 min read
    May 1, 2011
  • productivity
    Article

    Work and rest in a startup

    I’m writing this from Javea, Spain. I arrived here a couple of days ago and I’ve been pondering the relationship between work and rest in a startup. One reason I’m building a startup is to gain...

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    4 min read
    April 10, 2011
  • productivity
    Article

    Steady yourself, those world-changing thoughts are not productive

    Whilst building my latest startup, which I’m glad to say is picking up nicely, there have been times when things have started to go a little crazy. It might be being featured in a big blog, lots of...

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    4 min read
    February 13, 2011
  • productivity
    Article

    Questioning and adjusting our goals

    People who know me know that I like to make things systematic when I can, and doing so helps me make sense of things and have confidence in my actions. In addition to making things systematic, I also...

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    3 min read
    January 9, 2011