❝ Snow melts first at the periphery

When spring comes, snow melts first at the periphery, because that is where it is most exposed

– Andy Grove

This is a concept that comes from Andy Grove, Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath. The idea is that snow melts first from the edges, at the periphery. This is where the first changes occur and are evident. This “snow melting” idea is powerful and very true within a business context, too.