Dogfooding as an expectation

Up: § 2023 Shareholder Letter Index

Dogfooding is the term used to describe using your own product. With our down-market focus, we are building for individuals as much as we are for businesses. As we work on building a product that can deliver significant value for individuals such as creators, entrepreneurs and professionals looking to grow their audience, we will be better served if everyone at Buffer has that focus themselves in some form.

In 2023 we reinstated the expectation that as a Buffer team member, you are an active user of the product. In the past year, we’ve hired with this in mind and have brought some talented team members who are passionate about the potential of social media for growth and learning. Some of them are very impressive creators in their own right.

Related quote:
❝ I cannot imagine any company that wants to make the best product of its kind being staffed by people who do not care passionately about the product.