Closing reflections on 2023

Up: § 2023 Shareholder Letter Index

2023 has truly been a turnaround year for Buffer. I’m so grateful to the team for the passion, diligence and care put into creating the results, and setting us up for a great 2024. I am feeling more confident than ever that with the clarity of our strategy, and the scale of the opportunity, we will be able to grow considerably over time.

Our plan is to keep doing what we’ve been doing for over 13 years now; to exist and thrive long-term and to continue supporting entrepreneurs, creators and small businesses in getting off the ground and growing. As we do this, we will continue to share our successes and failures in an attempt to show what building a real business steadily over the long-term looks like.

Thank you for supporting us in taking a path less traveled,