Note: this was originally posted on the Buffer blog. In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible...
Note: this was originally posted on the Buffer blog. Today marks ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product...
Note: this was originally posted on the Buffer blog. We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M...
Note: this was originally posted on the Buffer blog. Ever since the world got turned upside down by COVID-19, it’s been “business as unusual” for everyone – Buffer included. I sent this update out to...
Note: this was originally posted on the Buffer blog. Almost exactly two years ago, I wrote this blog post about the next step in Buffer’s social media journey. I described Buffer’s multi-product...
Note: this was originally posted on the Buffer blog. Last month, Buffer spent $3.3 million – about half of all the cash we had in the bank – to buy out our main venture capital (VC) investors....
Note: this was originally posted on the Buffer blog. Can you remember where you were seven years ago? I was in my apartment in Birmingham, UK, coding up the very first version of Buffer as a tool to...
Note: this was originally posted on the Buffer blog. We’ve always done things differently at Buffer. For me, this has always come from a natural desire to question things. Why base your company and...
Note: this was originally posted on the Buffer blog. In the past couple of months, I’ve had a number of thoughts around the growth Buffer has experienced in the last year and some interesting...
For the first two years of Buffer we didn’t use C-level titles. In February last year it started to make much more sense for me to use the CEO title, and soon after Leo became CMO. We had grown up a...
In the last 6 months, we’ve quietly shifted the direction of Buffer. Our adjustment is now almost complete and we’re charging ahead with our new vision. It’s interesting to reflect on how we came to...
It’s no secret that I’ve personally been hugely impacted by Eric Ries’ work and the Lean Startup movement. Buffer would not be where it is today without his writings and videos opening my mind to a...
Something I’ve found difficult to completely embrace, but which understanding has been super important, is the idea that there is a ratio for everything. I’ve started to call this Ratio Thinking, and...
Recently 37signals published an article titled Some advice from Jeff Bezos. This wasn’t your usual advice, and I found it interesting to read and how familiar it felt as I read each next line. The...
In the last week I’ve talked with a few early stage startup founders about pricing. It seems pricing is often a large block for many. It’s understandable, since there are so many decisions to make:...
Choosing a name is one of the parts of a startup I find the most difficult. It’s also something you can easily get hung up on. We all know that the key thing is to move on to actually building...
I would like to ponder whether making mistakes is actually a necessary part of the process of achieving whatever form of “success” we are striving for. I’d love your thoughts in the comments. A topic...
