Photo of Joel Gascoigne

strategy • 17 posts

Welcoming Maria Thomas as Buffer’s Chief Product Officer

January 6, 2021strategy

Reflecting on 10 years of building Buffer

December 3, 2020strategy

Buffer's product journey, and our next step to hire a VP of Product

July 28, 2020strategy

Buffer's investor update on COVID-19 impact and approach

April 8, 2020strategy

Buffer’s evolution and expansion

August 20, 2019strategy

We spent $3.3M buying out investors: Why and how we did it

September 10, 2018strategy

The next step in Buffer’s social media journey

August 2, 2017strategy

Change at Buffer: The next phase, and why our co-founder and our CTO are moving on

February 20, 2017strategy

From startup to scaleup: What we’re changing as we make the transition

June 1, 2016strategy

How my co-founder and I structure ourselves as CEO and COO

March 30, 2014strategy

The quiet pivot

March 23, 2014strategy

4 short stories of our attempts to be lean at our startup

March 2, 2014strategy

Ratio thinking

April 29, 2013strategy

Want to be successful? Be inconsistent

October 21, 2012strategy

Pricing your product: It doesn't have to be so complicated

August 25, 2012strategy

How to name your startup

August 11, 2012strategy

Is making mistakes a necessity for success?

December 19, 2010strategy

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