"Most people walk right past the secret of these outliers’ success, focusing instead on their cultures or founders or missions. But culture dies, founders leave, and missions drift—unless something deeper protects them" – Eric Ries in Incorruptible

I think what Eric is sharing in Incorruptible is one of the most important pieces of company building education in decades. The impact ownership has on the nature of success a company can achieve and the longevity of staying true to its mission is under-appreciated.