Today we crossed $25M in ARR at Buffer, a significant milestone for us 🎉

This one has extra meaning for me because now that we're above $25M we're closer to $30M than we are to $20M. This comes after spending literally ~8 years around that $20M number.

You see, at Buffer we've had a very unconventional path to this $25M milestone. This isn't your typical up-and-to-the-right success story. Our path from $20M to $25M included a detour of declining back to $18M while we found ourselves and recommitted to our mission, customers, and values. Here's the journey we've been on:

It took us 5.5 years to reach $10M
Another 3 years to reach $20M
Another 6 years to reach $20M.. again 🎢 😅
Just 15 months to reach $25M 🎉

It's been a wild and at times very challenging journey, but I wouldn't change a thing, because we've never felt stronger as a company and this is reflected in our trajectory to $25M. If fact we only just crossed $24M two months ago.

We have a ton of good stuff coming to existing and new customers in the coming months. We're using our growth and success to make Buffer the most simple, powerful and generous product we can.