I'm delighted to share that 2025 was one of Buffer's strongest years in our 15-year history. Key results for the year:

• $23.4M Annual Run Rate (+20%)
• 69,764 Paying Customers (+22%)
• 195,928 Monthly Active Users (+19%)
• $2.51M Net Income (+1,142%)

One of my favorite parts about having a great year is that we get to do a very meaningful profit share for the team. We distribute 15% of profit in the form of our profit share bonus, and with our results for 2025 that's $377,005 we're distributing, an average bonus of $5,164 per person.