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1.0 Is the Loneliest Number

I recently rediscovered this almost 14 year old article, which had a profound impact for me when I was starting out building Buffer. I've never forgotten the line "Usage is like oxygen for ideas", and often refer to it when talking about the importance of not going too long building before releasing and getting input.

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A beautiful thing about Apple is how quickly they obsolete their own products. I imagine this also makes the discipline of getting things out there

A beautiful thing about Apple is how quickly they obsolete their own products. I imagine this also makes the discipline of getting…
By shipping early and often you have the unique competitive advantage of hearing from real people what they think of your work, which in best case h

By shipping early and often you have the unique competitive advantage of hearing from real people what they think of your work, wh…
Real artists ship

Real artists ship. – Steve Jobs in 𝍌 1.0 Is the Loneliest Number…
The problem is that the longer it’s been since your last release the more pressure and anticipation there is, so you’re more likely to try to slip i

The problem is that the longer it’s been since your last release the more pressure and anticipation there is, so you’re more likel…
Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until it’s out there

Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until…
What killed us was “one more thing.” We could have easily done three major releases that year if we had drawn a line in the sand, said “finished,” a

What killed us was “one more thing.” We could have easily done three major releases that year if we had drawn a line in the sand, …
development doesn’t happen in a vacuum — if you have a halfway decent idea, you can be sure that there are two or three teams somewhere in the world

development doesn’t happen in a vacuum — if you have a halfway decent idea, you can be sure that there are two or three teams some…
if you’re not embarrassed when you ship your first version you waited too long

if you’re not embarrassed when you ship your first version you waited too long – Matt Mullenweg in 𝍌 1.0 Is the Loneliest Number…