A couple of days ago I sent out the monthly Buffer shareholder update for May 2025. This goes out to all our investor and alumni shareholders (80 people on the list) and we share it publicly as part of our value of transparency.

Here are Buffer's May 2025 metrics:

• MRR: $1,869,210 (+1.72%)
• ARR: $22,430,520 (+1.72%)
• Customers: 67,572 (+2.15%)
• MAU: 187,800 (+0.20%)
• ARPU: $27.66 (-0.43%)
• Team Size: 72 (no change)
• Revenue Per Employee: $311,535 (+1.69%)
• Net Income: $249,074 (+840.05%)
• Bank Balance: $3,261,552 (+16.58%)

My reflections on the metrics this month:

• We achieved a new all-time high of $22.4M in ARR, surpassing our previous peak from February 2020.
• We are currently seeing strong and accelerating growth in MRR/ARR and the number of paying customers. Notably, May was our second month with over 5,100 new paid customers.
• Monthly Active Users, which includes our free active users, is growing but not at the rate we'd like. We're currently making efforts to increase our growth rate of MAU.
• We are continuing to see ARPU decline slightly, and this is an outcome we are happy about. Our current strategy is to primarily grow through acquisition and new customers, and these metrics are strong. This growth will give us future opportunities to drive ARPU growth if we choose to utilize that lever.
• Cash growth was exceptional, increasing by $463K and making this our strongest month since May 2019. We ended May with $3.26M in the bank.
• Total cash inflows were $1.88M, the fifth consecutive month above $1.8M, a threshold we hadn't hit once since early 2020.
• Net income came in at $249K, our best result since August 2020, bringing YTD profit to $578K. The significant MoM percentage increase is due to our annual company retreat expenses mainly falling in April, leading to a small loss.

Read the May 2025 update in full: https://buffer.com/shareholders/may-2025