Wow, we did it! We have officially achieved a new all-time-high ARR at Buffer 🎉

Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427.

This milestone has been 5 years in the making for us, and it's going to take a little time to sink in for me personally!

From our previous peak, we dropped 20% in ARR over 4 years to a low of $17,879,503 on January 7, 2024. It was a very nerve-racking situation to experience, and it took a monumental effort combining thoughtful strategy and diligent execution to turn it around.

What I'm most proud of, is that the team here today is largely made up of people who dug in or joined to support Buffer as we worked through our most challenging chapter as a company. 51% of the team (38 of 74) experienced the last all-time-high on February 6, 2020. A further 27 folks joined us during our decline. This means that 91% of the current team joined before our recent growth phase that began in January 2024.

Each and every person at Buffer played a role in us reaching this new all-time-high ARR milestone. And it makes me very energized to think about what this team, having been through this experience, can build from here.

We're now officially in uncharted territory as a company. We have, by definition, never been here. I'm excited to keep going and see where this leads! And I think that defines this moment quite perfectly, because I believe that the way we'll discover how far we can take this company is by continuing to uncover our own path.