I recently joined Mark MacLeod on his podcast The Startup CEO Show. It was a lot of fun to talk with him about the journey of building Buffer and some of the values and principles I lead the company with.

We covered a variety of topics:

→ Transparency as a core value, where it came from for me, how we operate by putting the value at the forefront, and the benefits and downsides transparency
→ Taking a long-term view to the business and how that enables us to play a different game to others; how it leads to fundamentally different choices
→ How we bought out our VC investors to cement our independence and give ourselves the ability to truly go long
→ Navigating a co-founder breakup, including what brought us to the point of misalignment, and how I've had to adjust how I lead following the gap my co-founder left
→ How lack of clear strategy and thrashing to find growth led to revenue plateauing and declining, and how we got back to growth and profitability
→ My leadership approach, including how I work with 12 direct reports and balance being in the details vs at the higher level

Check out my interview with Mark MacLeod on The Startup CEO Show:

🎧 Listen on Apple Podcasts: https://go.joel.is/RveS4qQ
🎧 Listen on Spotify: https://go.joel.is/S3YSr6I
📺 Watch on YouTube: https://go.joel.is/vHidpFC