Something you may not know about Buffer:

We've raised just $4M in total funding over our almost 14-year journey, and generated over $170M in total lifetime revenue. Our last round was almost a decade ago in 2014.

For 8 of our 13 years, we’ve been profitable. And since 2017, we have bought back 21.2% of fully diluted shares.

Despite being in a phase of decline the past few years, we entered that period with a very strong bank balance of over $6M. We did not have to carry out any layoffs, throughout the pandemic or when they were very prevalent in 2022/23.

Not only that, we have been able to continue buying back stock from folks who were seeking liquidity. In 2023, we carried out three stock repurchases, at a collective cost of $889K. Buying back stock during a period of decline has set us up to be in a strong position.

This year, we're back to growth and profitability. We're fast approaching $19M in ARR and it feels like there's a ton of opportunity in our space right now. I enjoy operating with the flexibility to go our own unique path and really build something meaningful for customers and the team.

As with life, there are seasons to a company. I love that we've created a company where we can embrace the various seasons of our industry and business, rather than turn everything upside down after one tough quarter.