Up: Q2 2023 Reflection, ยง Buffer thoughts and decisions, ยง Buffer Working Notes Index
Top Level Metrics
| Metric |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
| MRR |
$1,851,419 |
$1,758,291 |
$1,646,985 |
$1,522,423 |
$1,495,870 |
$1,677,429 |
| ARR |
$22,217,028 |
$21,099,492 |
$19,763,820 |
$18,269,076 |
$17,950,440 |
$20,129,149 |
| MRR/ARR Growth |
+13.82% |
-5.03% |
-6.33% |
-7.56% |
-1.75% |
+12.57% |
| Customers |
74,550 |
69,089 |
63,165 |
58,784 |
55,975 |
60,184 |
| Cust. Growth |
-2.91% |
-7.33% |
-8.57% |
-6.94% |
-4.75% |
+7.6% |
| ARPU |
$24.83 |
$25.44 |
$26.07 |
$25.89 |
$26.72 |
$27.87 |
| ARPU Growth |
+17.23% |
+2.46% |
+2.48% |
-0.69% |
+3.21% |
+4.66% |
| Net Income |
$2,319,808 |
$2,133,471 |
$264,599 |
-$1,094,128 |
-$572,827 |
$202,458 |
| Operating Income (EBITDA) |
$3,554,279 |
$3,336,766 |
$1,285,050 |
-$495,502 |
-$333,698 |
$276,680 |
| Operating Margin |
17.25% |
15.83% |
6.28% |
-2.65% |
-1.86% |
1.48% |
| Rule of 40 |
31.47% |
11.03% |
-0.17% |
-10.22% |
-3.60% |
14.05% |
| Team Size |
87 |
86 |
83 |
78 |
77 |
73 |
Leading Indicators
| Metric |
2022 |
2023 |
| MAU |
136,369 |
139,377 |
| MAU Growth |
|
2.21% |
| Signups |
734,086 |
946,614 |
| Signups Growth |
|
28.95% |
| New Customers |
35,884 |
39,463 |
| New Customers Growth |
|
9.97% |
