Joel Gascoigne

Startups, life, learning and happiness

Hi, I'm Joel Gascoigne, the founder of Buffer. This is where I share the lessons I've learned along my incredible journey.

8th May 2011 • Comments

Creating a sleep ritual

My first post on this blog was one where I pondered whether exercise is a requirement for sleep. The post was actually triggered by my inability to sleep, and I wrote it in the middle of the night. Since then, I have made a number of adjustments and I now sleep much better, so I’d like to share what I’ve changed.

Why create a sleep ritual?

As an early stage startup founder, I’ve found the emotional ups and downs to be incredible. In my experience so far in building my latest startup, there have been many different events which have caused a huge amount of joyful moments, and there are undeniably times when you wonder how you are going to progress and how you are going to handle the sheer chaos in which you’ve chosen to live. It is easy to work long hours, become very unproductive and find yourself enjoying the moments less.

In my experience, you have enough against you if you’re running a startup that feeling exhausted for the majority of every day is not a wise idea. I’ve realised over the last few months that balance, however elusive it might sound, is very important. A key example is how crucial feedback and communicating with users is at the beginning of a startup. For me, I find that the emails I write are much better, and the energy I can put into responding fast and positively to Tweets is higher when I am well rested.

What is a sleep ritual?

I learned about rituals from The Power of Full Engagement by Jim Loehr and Tony Schwarz. Whilst habits are often seen as activities you have to force yourself to do, rituals are instead activities which you are pulled towards. A good friend introduced me to the book, and also helped me craft a new ritual to help me get to sleep at a good hour and in a good state of mind each night. It takes some time to convert a habit into a ritual, but once you have it becomes something that does not require thought or energy, and instead can provide you with vast amounts of extra energy.

I’ve adjusted this ritual over time, and it can be simplified to two important parts:

Disengage: An activity to allow total disengagement from the day’s work. For me, this is going for a 20 minute walk every evening at 9:30pm. This is a wind down period, and allows me to evaluate the day’s work, think about the greater challenges, gradually stop thinking about work and reach a state of tiredness.

Avoid re-engaging: After the activity, go straight to bed. Be sure that all devices are in a separate room to the one you sleep (and slient). Once in bed, do not read books which are related to your work in any way. For me, this means reading fiction.

Adjusting and improving the ritual

It’s important to start with something simple, so that you can keep to it and allow it to convert from being a habit you struggle with to a ritual you are pulled towards doing. Once you are performing the ritual regularly, you can start to add more good habits and let those become rituals too.

Recently, I have combined early morning exercise with my sleep ritual. The sleep ritual helps me get a good night’s sleep, and allows me to get up very early. I like early mornings, and I like to start the day feeling refreshed and confident. I’ve also been trying to make going to the gym a regular part of my life, and I’ve often struggled to fit it into my day. I now go to the gym as soon as I wake up, and this is perfect since whatever chaos my day brings, I can almost always go to the gym before it starts.

Allow imperfection

Don’t worry if you miss days. It’s important to avoid guilt, and instead learn what is best for yourself and try again. It took some time, but I perform my ritual almost religiously now during the week. However, I don’t usually do it at the weekends. If I miss it one day, it is often due to being overwhelmed by everything that is going on. In those cases, I’ve found becoming consciously aware of the reason I’ve slipped out of my ritual, and then making a definite decision to start it again has allowed me to reduce the impact of stress.

I know that with the ritual, whatever chaos the day has brought, I can feel fresh the next day.

Do you have a ritual which helps you to sleep well and feel good each day? Do you think it is something you’d like to try? I’d love to hear from you.

Photo credit: Pedro Ribeiro Simões

21st November 2010 • Comments

Exercise: a requirement for sleep?

Recently I have struggled to get to sleep at night. When I need to be up at 8 and working away on either my own projects or exciting client projects by 9 it is vital that I wake up refreshed and ready for a challenging day. So why am I having trouble sleeping?

Busy lifestyle pushes exercise aside

In the last few weeks I’ve found myself a lot busier than usual - client projects and multiple side projects of my own.

As a result, I’ve not been exercising as much as I usually do. I am now starting to think that exercise is not something that can take a lower priority when things get busy.

Tired?

I’m mentally drained from the day’s work, but physically I have just been sat at a desk all day and I have too much energy to fall asleep. This distinction is important. In order to sleep well, I am starting to realise I need to be both mentally and physically tired.

Does exercise have an impact?

After around a week and a half away from the gym, one evening I decided enough was enough and I went and swam 50 lengths. The result? I got back, went to bed at 10pm and I was asleep before I knew it, and slept right through. I felt refreshed and ready to get on with things again the next morning.

A simple search on Google reveals many results similar to this one:

Exercise is important for a healthy life. People who are physically fit have a better quality of sleep. A healthy body and a relaxed mind will increase your chances of being able to fall asleep and gain the benefits of a good night’s sleep.

Quality of sleep

That point could easily be overlooked in that last quote. It mentions quality of sleep. So what is quality of sleep? The way I see it, generally quality sleep is sleep when you’re not stressed. So in order to get quality sleep we need to feel we’re happy with what we’ve accomplished in the day - be it work or much needed renewal. Another component could be our environment - I live in central Birmingham and it can get noisy at times, though I don’t feel like this affects my sleep as much as the other factors.

Time to make a few changes

I think I need to get more exercise, otherwise this is going to become a real problem. It should be easier to motivate myself to exercise when I know that sleep, and ultimately my energy levels throughout each and every day as a result depend upon it.

How do I fit it in?

The only thing now is, how do I fit in the crucial exercise I need in order to fall asleep each night? Do I need to exercise every day, or will once every two days give me the chance to stretch myself physically enough in order to be able to put my head to the pillow without being awake for hours? I’m going to start off by trying to exercise every couple of days, alternating between cardio and weights as I have done in the past. I’ll probably write about how it goes soon.

Have you had trouble sleeping before due to not exercising? I’d love to hear about your experiences.

Photo credit: Colton Witt