When you’re building a startup, the startup itself has a reputation and credibility around it. The startup has tremendous power. As the startup rocket ship takes off, the best thing you can do is to cling onto the edge of the rocket ship and get the most out of it that you can.
Help people get the most out of the startup
The most important reason I want to encourage “clinging onto the rocket ship” is because I believe it is the best way for the individual people on the team to get the most out of the lifetime of the startup.
Each person can use the rocket ship to further their own reputation
My co-founder Leo put this best when I discussed it with him:
"Everyone in the team already has a reputation internally. Through blogging, Tweeting, doing interviews or speaking, they can make this reputation an external one too."
It’s vital for everyone in the team to become comfortable putting themselves out there. We try to encourage this at Buffer by helping each other in an “improvements” section of of our daily Skype call.
Everyone has a chance for enormous personal growth
By choosing to take hold of the rocket ship and cling on for the ride, everyone in the team gives themselves a chance to grow personally much faster than they could by any other means.
"you can think of a startup as a way to compress your whole working life into a few years" - Paul Graham
Everyone in the team has a chance to develop their core strengths further, becoming domain experts. They also have the opportunity to develop skills which aren’t their natural focus.
If things begin to work, the startup will become well-known. That’s a given. Whether you become well-known is optional. It’s completely up to you.
Examples to be inspired by
Some of the people who I’ve seen continually grab hold of the startup rocket ship are Kevin Rose with Digg, Dan Martell with Flowtown (and now Clarity), and Cindy Alvarez with KISSmetrics and other compaines. Be sure to follow them to learn from the best.
Everyone in your startup is a marketer
The other reason I encourage everyone in the team to cling onto the rocket ship is that Leo and I have found this is actually a really great way to do marketing for the startup.
The Buffer rocket ship
Everyone on the team does an awesome job of clinging on to the rocket ship.
For example, Tom's recent post was noticed by MongoDB who we’re now speaking lots with, and he’s been invited to speak at an event about how we use MongoDB.
Therefore, I try my best to encourage everyone in the team to grab hold of the rocket ship. Here’s something I said to Alyssa who has amazing knowledge, experience and insights about customer happiness which I hope she will soon start to share:
"I’d also very much encourage you to get as much as you can for yourself in terms of "reputation". I sometimes see Buffer as a rocket ship which I’m desperately clinging onto and using to catapult myself as high as possible, both in terms of personal development and in terms of opening further opportunities down the line. The higher a reputation we all have individually as well as Buffer as a whole, the easier it is to "get in" to places we need to."
Examples to be inspired by
Two compaines which have somehow managed to create a phenomenal culture of encouraging their team to “cling onto the rocket ship” are HubSpot and 37signals.
When the rocket ship is soaring and everyone is watching it, be sure to shout about the fact you’re helping to fly it. When the rocket lands back on Earth at the end of its journey and people’s memories of it start to fade, you want to have gained as much as you can and have people recognise you individually. That way, the next rocket can be bigger and more ambitious.
Are you clinging onto the rocket ship of your startup?
Photo credit: Matthew Simantov
"Work harder on yourself than you do on your job." - Jim Rohn
A long time ago, I came across the amazing quote above, which was said often by Jim Rohn. It stook in my mind, and as the years have gone on, I feel I’ve increasingly started to learn the true meaning of it.
I feel that in a startup, the quote is even more relevant. Here are some of the reasons I’ve discovered that tell me that you may want to seriously consider working harder on yourself than you do on your startup:
It usually takes a few tries
I certainly hope you do things better and faster than I have, and I know people far smarter than me building kickass products, but looking back and joining the dots of my own journey it is interesting to recall the number of different projects and startups I’ve started before hitting something that has worked.
Unfortunately, the Internet is literally littered with my previous startup attempts, and it has taken me many tries and many years before I started Buffer and have started to have some success.
For that reason, I think it’s not a smart approach to put all your eggs in the “current startup” basket. Instead, it’s good to work on yourself.
Be open, vocal, and build your network
Looking back, one of the things that has helped me the most when starting Buffer was the fact that during the year and a half I was working on my previous startup, I was consistently sharing my progress via Twitter, Facebook and blogging.
Many ask how I drove the initial traction to the product-less MVP of Buffer. The truth is, I was rather lucky. As a result of being open and quite vocal about startups and my learnings, I had reached a total of 1700 followers on Twitter, and a few on other platforms too. Since the initial target user of Buffer was a Twitter user, this was a great channel for me.
Whether your case is as good a fit as it was for me with Buffer or not, you can still benefit by having a personal Twitter profile and sharing your progress frequently. In addition to the “launchpad” effect at the start of Buffer, I now believe that with just over 6,500 followers I have an amount of credibility which can help to put me in the lucky position to speak at events and connect with people I couldn’t otherwise.
Do activities to improve all aspects of yourself
Of course, sharing your progress on social networks is just a one of the things you can do to improve yourself.
I think that working on these other aspects of yourself can also help you to have a much better chance of succeeding with a current or future startup:
Marketing and blogging
If you’re a coder, you should definitely try attempting to get press for your startup and blogging, or at least pay keen attention to the marketer on your team. It’s an invaluable skill to be able to communicate clearly and hustle your startup to be featured by press. This personal blog is something that has brought me far more benefits than I originally realised it would.
Coding and technical skills
Whether you’re a long-time coder and you hack away on open source projects in addition to the startup, or you’re the marketer and you start to dabble in code, improving understanding and skills on the technical side of a startup are a massive win if you start something by yourself. Whilst researching my previous post on Kevin Systrom of Instagram, I was surprised to see how his activities leading to starting Instagram shaped him to be both a phenomenal marketer as well as very able engineer. This is even more relevant in these current times, since Andrew Chen has clearly highlighted the immense power of a "Growth Hacker" who is both a marketer and an engineer.
Exercise and paying attention to your body
I have quite a rigid schedule and a number of rituals to help me both get great consistent sleep, and also to exercise daily. Working on myself in this way means I am super happy a lot of the time, and this very directly converts into productivity when I’m hacking away on Buffer or positivity and enthusiasm when I’m in an important meeting. In addition to these benefits, having a few different things I can “win at” each day means I always have a great day.
Speaking and mentoring
I’ve recently increased the amount of speaking I’m doing, and each time it becomes much easier. I’m not the kind of person who naturally loves to speak, so it’s been an amazing experience to become more comfortable with doing it.
As well as speaking, I’ve been offering help to local startups here in Hong Kong to talk about validating their idea, gaining traction, fundraising timing and strategy, scaling and other interesting topics. It’s been amazing to widen my viewpoint of the different challenges people face, and also to be in touch with many super smart people. This is outside of the normal startup work, but I have no doubt it benefits Buffer in many ways.
If you want to ask me a question via email or jump on a Skype call, I’d love to hear from you.
Are you working harder on yourself than your startup?
When you’re doing a startup, it’s hard to separate life and work. Therefore, why not work away on yourself just like you do on your startup? Plan the necessary disengagement from the startup just as carefully as you’d plan the time you work on it. If you can systematically improve and expand your skills, then whether this one works out or not, you’ll always be in an increasingly better position as the weeks and months pass.
In what ways are you working hard on yourself? I’d love to hear from you in the comments!
Photo credit: Pandiyan V